AirWick: Home is in the air

This case study shows how Air Wick, an air care brand, created an emotional brand story to drive sales in the US.

AirWick: Home is in the air

Campaign details

Agency: Droga5Brand: AirWickAdvertiser: Reckitt Benckiser


How do you take a highly functional air care brand and recast it through an emotional brand story that will drive sales? This is the challenge we tackled...

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