Havells: Respect women

This case study describes how Havells, a wires and switchgear company, launched homewares in India by addressing homemakers for the first time.

Havells: Respect women

Campaign details

Agency: Mullen Lowe Lintas Group IndiaBrand: HavellsAdvertiser: Havells

Summary

When Havells, a wires and switchgear company, decided to launch home appliances it had to engage an audience that it had never spoken to before:...