Saffola Masala Oats: Tukdon Pe Jeena Chhodo (Don't live in bits & pieces)

Akhilesh Nath

This case study describes how Saffola Masala Oats regained brand growth in India, countering perceptions that oats were a boring, medicinal breakfast food. 

Saffola Masala Oats: Tukdon Pe Jeena Chhodo (Don't live in bits & pieces)

Akhilesh Nath

Campaign details

Brand owner: Marico India Lead agency: McCann Worldgroup MumbaiBudget: 1 – 3 millionCountry: IndiaIndustry: FoodMedia channels:Earned media, buzz;...

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