Johnnie Walker Blue Label: The Gentlemen's Wager

Ronnie Thomas

The case study talks about "The Gentlemen's Wager" – Johnnie Walker Blue Label's first centrally executed global digital campaign which was activated from August to November 2014 across 24 countries globally and eight countries in Asia.

Johnnie Walker Blue Label: The Gentlemen's Wager

Ronnie Thomas

Campaign details

Brand owner: DiageoLead agency: PHD Singapore and Anomaly New YorkContributing agency: Freuds London and RSA FilmsBudget: 1 – 3 millionCountry: RegionalIndustry: SpiritsMedia...

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