McDowell's No.1: Celebrating brotherhood - future proofing an Indian icon

This case study describes how the spirits brand McDowell's No.1 used a content strategy in India to regain its definitive image and re-engage young Indian men.

McDowell's No.1: Celebrating brotherhood – future proofing an Indian icon

Padmapriya Muralidharan and Amit Kekre

Campaign details

Brand owner: USL DiageoLead agency: DDB MudraBudget: 5 – 10 millionCountry: IndiaIndustry: SpiritsMedia channels:Mobile...