Mountain Dew: Real Heroes

This case study shows how Mountain Dew celebrated four small town heroes in India through inspiring pieces of authentic storytelling in a campaign titled Real Heroes.

Mountain Dew: Real Heroes

Chandana Raizada and Mythili Chandrasekar

Campaign details

Brand owner: PepsiCoLeading agency: J. Walter ThompsonBudget: Over 20 millionCountry: IndiaIndustry: Non-alcoholic, soft drinks; Carbonated soft drinksMedia:Events and experiential;...