Mawbima: The newspaper that stopped Dengue in its tracks

This case study describes how Mawbima, a Sri Lankan national newspaper, used a natural mosquito repellent in its printing inks to help reduce dengue fever and grow revenue.

Mawbima: The newspaper that stopped dengue in its tracks

Murtaza A. Tajbhoy

Campaign details

Brand owner: Ceylon NewspapersLeading agency: Leo Burnett SolutionsBudget: Up to 500kCountry: Sri LankaIndustry: NewspapersMedia:Events and experiential; Newspapers;...