Cebuana Lhuillier "Re-Meet"
Martin Sarmenta
Campaign details
Brand owner: Cebuana LhuillierLeading agency: Ace Saatchi & SaatchiCountry: PhilippinesIndustry: Financial ServicesMedia: Online video; Social media; Television
Cebuana Lhuillier: Re-Meet
This case study describes how Pera Padala, a money transfer brand in the Philippines, launched a campaign to highlight the personal stories of money transfer to build consumer affinity with the brand.
