Cebuana Lhuillier: Re-Meet

This case study describes how Pera Padala, a money transfer brand in the Philippines, launched a campaign to highlight the personal stories of money transfer to build consumer affinity with the brand.

Cebuana Lhuillier "Re-Meet"

Martin Sarmenta

Campaign details

Brand owner: Cebuana LhuillierLeading agency: Ace Saatchi & SaatchiCountry: PhilippinesIndustry: Financial ServicesMedia: Online video; Social media; Television

Market background and cultural context...