Volkswagen Hong Kong: Project Polo – turning probationary drivers into professional ones

This case study describes how Volkswagen, a mid-range car brand in Hong Kong, created a test drive campaign to bring the brand experience to new drivers.

Volkswagen Hong Kong: Project Polo – turning probationary drivers into professional ones

Andreas Krasser

Campaign details

Brand owner: Volkswagen Hong Kong LimitedLeading agency: DDB Group Hong KongBudget: Up to 500kCountry: Hong KongIndustry:Compact,...