EXIT-Deutschland: Nazis against Nazis – Germany's most involuntary charity walk

This case study describes how EXIT Deutschland, an initiative to fight right-wing extremism in Germany, tackled neo-Nazis in the small town of Wunsiedel, and raised awareness and donations.

EXIT-Deutschland: Nazis against Nazis — Germany's most involuntary charity walk

Philipp Schwartz

Campaign details

Brand owner: Zentrum füokratische KulturLead agency: GGH Lowe and Grabarz & PartnerBudget: Up to 500kCountry: GermanyIndustry: Charities and voluntary organisationsMedia: Content marketing, Direct marketing, Earned media, buzz, Events and experiential, Internet - microsites, Online video, Other and ambient media, Outdoor, out-of-home, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacy

Executive summary

Right-wing extremism is still a problem in Germany. For 15 years, the initiative EXIT-Deutschland has been successfully fighting against extremism...

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