Duracell: 10X power in your hand

This case study describes how Duracell, a battery brand, created online video content to engage young consumers in India.

Duracell: 10X power in your hand

Sushan Vernekar, Rajiv Darshi and Apeksha Wallia

Campaign details

Brand owner: Procter & GambleLead agency: Mediacom IndiaContributing agency: The Viral Fever (TVF) Budget: Up to 500kCountry: IndiaIndustry:Batteries, stationery,...

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