Duracell: 10X power in your hand

Sushan Vernekar, Rajiv Darshi and Apeksha Wallia

This case study describes how Duracell, a battery brand, created online video content to engage young consumers in India.

Duracell: 10X power in your hand

Sushan Vernekar, Rajiv Darshi and Apeksha Wallia

Campaign details

Brand owner: Procter & GambleLead agency: Mediacom IndiaContributing agency: The Viral Fever (TVF) Budget: Up to 500kCountry: IndiaIndustry:Batteries, stationery,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today