Fair and Lovely: Project Forshya – The best ever (Re)-Launch

Viswanathan Veeramani

This case study describes how Fair and Lovely, one of Unilever India's biggest and most profitable brands, used previously untapped data to target lapsed consumers and grow sales.

Fair and Lovely: Project Forshya — The best ever (Re)-Launch

Viswanathan Veeramani

Campaign details

Brand owner: UnileverLead agency: Lowe LintasBudget: 3 - 5 millionCountry: IndiaIndustry: Skin care, sun protectionMedia:Direct marketing, Magazines - consumer,...

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