Bonnington's Irish Moss: A Story of David vs Goliath

Cameron Roberts

This case study describes how Bonnington's Irish Moss, the Australian cough remedy, successfully fought back against a dwindling market share.

Bonnington's Irish Moss: A Story of David vs Goliath

Cameron Roberts

Campaign details

Brand owner: Aspen Pharmacare AustraliaLead agency: Bohemia GroupBudget: Up to 500kCountry: AustraliaIndustry: Non-prescription, OTC productsMedia:Internet - display, Internet...

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