Microsoft: Does TV Still Matter? Accounting for paid and earned media impact

Kishore Krishna

This case study shows how Microsoft, a global information technology company, analysed three cases to test the impact of the relative roles of traditional and digital media on sales.

Microsoft: Does TV Still Matter? Accounting for paid and earned media impact

Kishore Krishna

Campaign details

Brand owner: MicrosoftLead agency: Dentsu AegisBudget: Over 20 millionCountry: United StatesIndustry: Information technology, high-techMedia:Cinema,...

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