Coca-Cola: #colouryoursummer

This case study shows how Coca-Cola, the soft drinks company, changed teens' attitudes towards Coke and increased teen engagement with the brand.

Coca-Cola: #colouryoursummer

Sophie Price

Campaign details

Brand owner: Coca-Cola South PacificLead agency: UM SydneyContributing agency: Ogilvy Sydney, Satellite Media, Adhesive PR and MaverickBudget: 5 - 10 millionCountry: AustraliaIndustry: Non-alcoholic, soft drinksMedia: Content marketing, Earned media, buzz, Mobile and apps, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Social media

Executive summary

This case study shows how Coca-Cola™ – one of the world's biggest brands – changed teens' attitudes towards Cokeand increased teen engagement with the brand. Coca-Cola™ understood that teens did not feel...

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