Very.co.uk: A Very stylish Christmas
Louise Fisher, Chris Sheldon and Maxime Touillou
Campaign details
Brand owner: Shop DirectLead agency: SomoBudget: Up to 500kCountry: United KingdomIndustry: Clothing and fashion, Department stores, Online shopping, ecommerceMedia: Mobile and apps, Online video, Social media
Executive summary
This case study describes how Very.co.uk, an online clothes shopping brand in the UK, used a range of mobile apps to achieve record-breaking Christmas sales. Very.co.uk wished to capitalise on their strength in tablet and smartphone shopping for a Christmas campaign. The main message to Christmas shoppers...