O2: Bringing smart tech to life for O2 Gurus

Anita Caras

This case study shows how O2, a mobile phone provider in the UK, used rich media content and device-specific adverts to raise awareness of O2 Gurus tech advice and increase online sales.

Telephone & internet services
United Kingdom
Strategy

O2: Bringing smart tech to life for O2 Gurus

Anita Caras

Campaign details

Brand owner: TelefonicaLead agency: Microsoft and ZenithOptimediaContributing agency: VCCP Budget: 500k - 1 millionCountry: United KingdomIndustry:Call services and accessories, Fixed line...

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