Hellmann's: Delivering inspiration at point of sale

This case study describes how Hellmann's, the mayonnaise brand, partnered with food app Epicurious to deliver meal ideas to people at crucial moments.

Hellmann's: Delivering inspiration at point of sale

Campaign details

Brand: Hellmann'sAgency: MindshareCategory: Location BasedRegion: NA

Objective

Our objective was to grow our buy rate and encourage usage beyond typical host foods by showing consumers the...