Hellmann's: Delivering inspiration at point of sale
Campaign details
Brand: Hellmann'sAgency: MindshareCategory: Location BasedRegion: NA
Objective
Our objective was to grow our buy rate and encourage usage beyond typical host foods by showing consumers the variety of dishes that can be made with Hellmann's (beyond sandwiches). Hellmann's has high household penetration and brand awareness so most people are familiar with our brand. We wanted to showcase how Hellmann's can be used not only as a condiment but also as a culinary ingredient for a delicious family dinner. The overall objective of the campaign...