Unilever: Axe Black silent entertainment

This case studies shows how Axe, the deodorant brand, launched a product targeting men in Turkey with live music events and a new use of mobile WiFi.

Unilever: Axe Black silent entertainment

Campaign details

Brand: Unilever / Axe BlackAgency: J.Walter Thompson ManajansCategory: Cross Media/Cross Mobile Integration and Cross Screen Advertising and Lead GenerationRegion: EMEA

Objective

Axe launched Axe Black,...