Audi TT: Brochure Hack

This case study shows how Audi, a car manufacturer, created a direct mailing that used Bluetooth technology to create a mobile experience for its new Audi TT model.

Audi TT: Brochure Hack

Campaign details

Brand: Audi AGAgency: Razorfish GermanyCategory: Innovation, Lead Generation, and Mobile AppRegion: EMEA

Objective

The third generation of the Audi TT is the perfect combination of design and performance. It is the...