Sunsilk Shampoo: The language of hair

This case study shows how Sunsilk, a shampoo brand, used a campaign on Zalo, a social mobile app, to increase loyalty among young women in Vietnam.

Sunsilk Shampoo: The language of hair

Campaign details

Brand: Sunsilk Shampoo / Unilever VietnamAgency: Mindshare VietnamCategory: Mobile SocialRegion: APAC

Objective

Who loves hair? People in Vietnam do!

The hair category is one of the top three categories...