Reckitt Benckiser: Durex Explore

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

Reckitt Benckiser: Durex Explore

Campaign details

Brand: Reckitt Benckiser / DurexAgency: Havas Worldwide LondonCategory: Cross Screen AdvertisingRegion: EMEA

Objective

Durex is historically famous for condoms, so when we launched its first ever UK e-commerce...