Heineken: @WhereNext

This case study explains how Heineken, the alcoholic drinks company, used social listening and a Twitter app to provide real-time recommendations for venues and events to people in 15 cities around the world.

Heineken: @WhereNext

Campaign details

Brand: HeinekenAgency: R/GA LondonCategory: Location Based and Mobile WebsiteRegion: EMEA

Objective

Following Heineken's 'Open Your City' campaign, they set out to turn @wherenext from an advertising message into a brand...