From insights to axioms: How planning changed the role of Mr. Kipling

This case study shows how Mr Kipling, a British baking company, successfully updated its branding and increased its sales.

Premier Foods: From Insights to Axioms - how planning changed the role of Mr. Kipling

Hilde Oord and Neil Godber

Campaign details

Client: Premier FoodsAgency: J. Walter ThompsonBrand: Mr. Kipling

Synopsis

Mr. Kipling cakes have been around since J. Walter Thompson...