Three: #holidayspam

Nick Exford, Martin Beverley and Samantha Codrington

This case study shows how Three, a British telecommunications company, increased its brand awareness and grew its sales using a viral campaign strategy.

Three: #holidayspam

Nick Exford, Martin Beverley and Samantha Codrington

Campaign details

Client: Hutchison TelecomAgency: Wieden and KennedyBrand: Three

Summary

This is a story about how planning influenced the creation of a powerful new business proposition,...

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