Honda: The Other Side

This case study describes a digital campaign for the launch of the Honda Civic R car in the UK, which used an interactive story to turn around a brand decline and attract younger drivers.

Honda: The Other Side

Martin Beverley and Martin Moll

Campaign details

Client: HondaAgency: Wieden and KennedyBrand: Honda

Summary

Honda sales were in dramatic decline.

They had halved since 2007.

The underlying reason was that Honda lacked desirability.

Which is...