Moneysupermarket: A guide to feeling epic

This case study describes how MoneySuperMarket, a UK price comparison website, raised awareness with a funny campaign that gained big earned media support.

Moneysupermarket: A guide to feeling epic

Mother

Campaign details

Client: MoneysupermarketAgency: MotherBrand: Moneysupermarket

Summary

This paper is EPIC.

Well that's debatable, but have a read.

It's a classic tale of the forgotten price comparison website...