Scottish Widows: Life feels better with planning

This case study shows Scottish Widows, a UK financial services and pension band, encouraged younger people to think about retirement planning through a behaviourally inspired ad campaign.

Scottish Widows: Life feels better with planning

Sandie Dilger

Campaign details

Client: LLoyds Banking GroupAgency: 101Brand: Scottish Widows

Summary

This is a story of planning as an escalator:how we took a brief to revitalise Scottish Widows and escalated this...