Tena Men: The Final Y-Frontier

Tom White

This case study discusses how TENA Men, a UK incontinence pad brand, overcame target audience resistance with a humorous campaign suggesting that the product was a way of taking control of their lives.

Tena Men: The Final Y-Frontier

Tom White

Campaign details

Client: TenaAgency: AMVBBDOBrand: Tena Men

Summary

This paper is about how strategy can take even the most unpromising and unglamorous client brief – for men's incontinence pads - and transform...

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