Making the unbelievable possible for Pepsi Max

This case study shows how Pepsi Max, the soft drinks brand, used a YouTube campaign in the UK to take on a larger rival and boost brand equity and business results.

Making the unbelievable possible for Pepsi Max

Emma Batho, Pete Zazulka and Bridget Angear

Campaign details

Client: Pepsi MaxAgency: AMVBBDOBrand: Pepsico

Summary

In 2013, Pepsi Max UK was in trouble.

After years of heavy discounting and adapting big American...