Pimm's: A Pukka Problem

This case study shows how Pimm's managed to change its established reputation as a British summer drink by encouraging people to drink it with curry.

Diageo: Pimms - A Pukka Problem

Tara Austin

Campaign details

Client: DiageoAgency: Ogilvy & Mather LondonBrand: Pimms


For ten years she had resented having to order wine with Indian food - just because she didn't drink beer…

This is the story...