Telefonica: How O2 found its inner dog

This case study illustrates how O2, a communication services company in the UK, managed to instil a new brand image through a multi-faceted company culture campaign that increased its sales and brand awareness.

Telefonica: How O2 found its inner dog

Simon Gregory and Michael Lee

Campaign details

Client: TelefonicaAgency: VCCPBrand: O2

Background: Success from the inside out

O2 has long been a dominant force in the UK telco market with a strong history of innovations,...