Royal Navy: Made in the Royal Navy

Liz Baines

This case study shows how the British Royal Navy increased recruitment and reaffirmed support amongst those already serving.

Royal Navy: Made In The Royal Navy

Liz Baines

Campaign details

Client: Royal NavyAgency: WCRSBrand: Royal Navy

Summary

Our 16-24 year old 'young millennials' audience were lovers of travel and globally connected online - frustratingly living out a provincial...

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