Royal Navy: Made in the Royal Navy

This case study shows how the British Royal Navy increased recruitment and reaffirmed support amongst those already serving.

Royal Navy: Made In The Royal Navy

Liz Baines

Campaign details

Client: Royal NavyAgency: WCRSBrand: Royal Navy

Summary

Our 16-24 year old 'young millennials' audience were lovers of travel and globally connected online - frustratingly living out a provincial existence stuck in their childhood homes.

Travel had long been a lure of the Royal Navy, and in this context it felt more pertinent than ever. However, we needed to dig deeper.

This was an audience that put a high degree of importance on individual growth; on stimulating and developing themselves as people.

The Royal Navy...

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