Why do people love Converse? And why do we love the people who love it?

This case study demonstrates how Converse, the athletic shoe brand owned by Nike, built its global brand by highlighting how wearers customise their Chuck Taylor sneakers.

Converse: Why do people love Converse? And why do we love the people who love it?

Gareth Goodall and Alex Franklin

Campaign details

Client: ConverseAgency: Anomaly New YorkBrand: Converse

Summary

Our kid steps off the bus and onto the street. Applause still rings...