RAID: Mission Know How

This case study demonstrates how RAID, an American pest control brand, addressed the frustrations and embarrassment of low-income consumers to grow sales and share.

SC Johnson: RAID - mission know how

Scott Griffith, Leah Gritton and Allison Disney

Campaign details

Client: SC JohnsonAgency: Energy BBDOBrand: RAID

This is a story of pushing water uphill. It's about taking an analog brand into the digital world. It's...