ESPN spots disconnect between big data and market research

This event report covers the potential problems that could emerge if marketers neglect cross-platform measurement because of their efforts to leverage big data.

ESPN spots disconnect between big data and market research

Stephen Whiteside Warc

Artie Bulgrin should have been celebrating.

Having spent almost two decades at ESPN, the organisation's svp/global research and analytics received the Board of Directors Lifetime Achievement Award at the Advertising Research Foundation's (ARF) Audience Measurement 2015 conference in New York &

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