First Impressions Count: The power of instant meaning for brand decisions

Dr Sarah Walker with Graham Page

This article explains how brands can use behavioural economics to be more successful.

First Impressions Count: The power of instant meaning for brand decisions

Dr Sarah Walker with Graham PageMillward Brown

Don't take this personally, but your brain is lazy

Don't worry, that's just the way it's designed—laziness is actually one of its...

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