Beating the brain game: Communications success in a new era of neuroscience learnings

This article evaluates communications in the context of long-term affective memory impact which operates at subconscious level.

Beating the brain game: Communications success in a new era of neuroscience learnings

Alida Jansen and Lorcan McHarryTNS South Africa

Introduction

Much has been written about how to measure communications effectiveness in the last decade. Reading through...

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