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WARC Webinar: Leisure and entertainment in Asia

Gemma Calvert, Regina Tan, Moritz Mayrhofer and Martyn U'ren

WARC Webinars, June 2015

Topics

Download slides

Presented by:

Prof. Gemma Calvert (R&D Director, Institute on Asian Consumer Insight and Founder, Neurosense Limited)
Regina Tan (Associate Director, Flamingo)
Moritz Mayrhofer (Head of Product & Affiliate Distribution, BeMyGuest)
Martyn U'ren (Vice President, Consumer Insights & Research, Fox International Channels)

What else does this article talk about?

Lifestage segmentation
TV audiences
Entertainment retail
Devices & apps
Digital media consumption
Mobile audiences
Media consumption
Asia (general region)
Leisure & entertainment (general)

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We believe that effective marketing is based on facts, not opinions