Walkers Crisps: The Return of 'Do Us a Flavour' – How social made the sequel bigger than the original
Ally Kingston, Gerard Crichlow & Brent Gosling
This case study describes how Walkers Crisps, the British snack brand, ran a new iteration of a previously successful flavour-invention campaign, this time with social media taking it to a new level.
Walkers Crisps: The Return of 'Do Us a Flavour' – How social made the sequel bigger than the original
Ally Kingston, Gerard Crichlow & Brent Gosling
Campaign details
Brand owner: PepsiCoLead agency: AMV BBDOContributing agency:Jaywing, OMD, Freuds...
