Walkers Crisps: The Return of 'Do Us a Flavour' – How social made the sequel bigger than the original

This case study describes how Walkers Crisps, the British snack brand, ran a new iteration of a previously successful flavour-invention campaign, this time with social media taking it to a new level.

Walkers Crisps: The Return of 'Do Us a Flavour' – How social made the sequel bigger than the original

Ally Kingston, Gerard Crichlow & Brent Gosling

Campaign details

Brand owner: PepsiCoLead agency: AMV BBDOContributing agency:Jaywing, OMD, Freuds...