The Nestle Fitness Show

This case study sets out how cereal brand Nestlé Fitness used a content strategy in the form of a two-week webshow challenge to appeal to women living in Arab countries.

The Nestle Fitness Show

Tahaab Rais

Campaign details

Brand owner: NestleLead agency: FP7/DXB (Part of McCann Worldgroup) & DiwaneeContributing agency: MECBrand: Nestle FitnessCountry: United Arab Emirates and Pan ArabIndustry: Breakfast cerealsChannels used:...