Oscar Mayer: Wake up & smell the bacon

This case study describes how Oscar Mayer, the premium bacon brand, invented a bacon-scented device that linked to customers' iPhone alarm clocks to increase brand recognition and sales in the US.

Oscar Mayer: Wake up & smell the bacon

Campaign details

Brand owner: Kraft FoodsLead agency: 360i & Dirty RobberContributing agency: Olson Engage, Starcom MediaVest GroupBrand: Oscar MayerCountry: United StatesIndustry: Meat, poultry, fishChannels used:...