Honey Maid: Turning hate into love

This case study describes how American baked snack brand Honey Maid responded to negative comments about its inclusive ad campaign with an online video distributed by its fans.

Honey Maid: Turning hate into love

Campaign details

Brand owner: Mondelez International Lead agency: Droga5 Contributing agency: Weber Shandwick Brand: Honey Maid Country: United States Industry: Bread, cake, biscuits Channels used:Online video, Television, Word o Up to 500k

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