Coca-Cola: Share a Coke US

Luis Mendoza

This case study explains how Coca-Cola, the beverage brand, adapted its globally successful 'Share a Coke' campaign for the US market to encourage teens to drink more Coke.

Carbonated soft drinks
United States

Coca-Cola: Share a Coke US

Luis Mendoza

Campaign details

Brand owner: Coca-Cola North America GroupLead agency: Starcom Mediavest GroupContributing agency: Wieden & Kennedy, Fast HorseBrand: Coca-ColaCountry: United StatesIndustry:Non-alcoholic, soft drinks...

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