adidas: #allin or nothing

This case study explains how Adidas, the sports brand, planned ahead to create content that could be used in real-time responses to developments during the 2014 football World Cup.

adidas: #allin or nothing

Sophie FitzGerald

Campaign details

Brand owner: adidasLead agency: We Are SocialBrand: adidasCountry: GlobalIndustry: Clothing and fashion, Leisure and entertainmentChannels used: Social media Media budget: 1 - 3 million

Executive summary...