Volkswagen Hong Kong: Project Polo – turning probationary drivers into professional ones

This case study explains how Volkswagen increased test drives and sales of its new Polo car model in Hong Kong by helping newly qualified drivers improve their skills and gain confidence.

Volkswagen Hong Kong: Project Polo - turning probationary drivers into professional ones

Andreas Krasser

Campaign details

Brand owner: Volkswagen Hong KongLead agency: DDB Group Hong KongBrand: VW PoloCountry: Hong KongIndustry: Automotive industry, marketChannels...