A.H Beard: Six week sleep challenge

This case study explains how AH Beard, an Australian mattress manufacturer, overcame being in a low-interest category by creating a Six-Week Sleep Challenge in a social media campaign.

A.H Beard: Six week sleep challenge

Laura Ryan and Alex McIntosh

Campaign details

Brand owner: AH BeardLead agency: Mentally FriendlyBrand: A.H BeardCountry: AustraliaIndustry: Furnishings and fittingsChannels used:Content marketing, Earned media, buzz, Email...