How SQUASH'D took Robinsons to places it had never been before

This case study describes the launch of a new super-concentrated squash variant by Robinsons in the UK.

How SQUASH'D took Robinsons to places it had never been before

Peter Wilson

Campaign details

Brand owner: BritvicLead agency: irisBrand: Robinsons SQUASH'DCountry: United KingdomIndustry: Non-alcoholic, soft drinksChannels used:Content marketing, Earned media,...