Domino's UK: How participation branding delivered greatness

This case study explained how Domino's Pizza UK increased brand preference and sales with a social media strategy.

Domino's UK: How participation branding delivered greatness

David McNamara

Campaign details

Brand owner: The Domino's Pizza Group Lead agency: irisContributing agency: Arena MediaBrand: Domino's (UK)Country: United KingdomIndustry:Fast food, takeaway...