Maker's Mark: Derby takeover

This case study describes how Maker's Mark, a bourbon brand, increased its profile and sales in the US by exploiting the annual spike in interest associated with the Kentucky Derby.

Maker's Mark: Derby takeover

Lee Dorsey

Campaign details

Brand owner: Beam SuntoryLead agency: Doe-AndersonContributing agency: iCrossing, Starcom, Evins CommunicationsBrand: Maker's MarkCountry: United StatesIndustry: Spirits, liqueursChannels used:Content marketing,...